Our Story

From the sun-kissed shores of the Cotes d'Azur to the surf shacks of the Caribbean, Sanwin Beachwear has become an exclusive and instantly recognizable brand worn by travel-loving men in the world's most exotic destinations. A celebration of choice and variety, durability and design, Sanwin Beachwear separates the exclusive from the everyday, the stylish and confident from the uninitiated. It's a brand driven by a success story - one we're proud to share with you.

How it all began

Every story has a beginning, and this one began in the cockpit of a Dutch airliner. Pilots are known for working hard and making the most of their downtime, and one pilot in particular spent his downtime visiting many of the world's finest beaches - well, who wouldn't? As he did so, one question came to mind: why is it that when it comes to swimwear, women get all the variety, quality and fun? This question burned in his mind as he flew back to the Netherlands, and upon landing he decided to set the record straight.

With the help of some of the finest designers, business minds and his own high-flying ambition, the goal was set - to create an exclusive, high quality men's beachwear brand that captures the feeling of freedom that comes with going on vacation. In this spirit, Sanwin Beachwear was launched to an eager audience.

Going the extra mile

At Sanwin Beachwear, we believe that we create our own stories with every vacation we take. That is why we strive to make our products as memorable and distinctive as possible; we want to give our customers the freedom, confidence and style they need to make those stories as perfect as possible. We will always go the extra mile to make sure you have the vacation you deserve, while looking and feeling great.

Wherever you go, we go

Let us help you take your travels to the next level, making the most of pearly beaches and sparkling seas, breathtaking sunsets and moments of pure bliss. Remember, it's your vacation... let us help you make it a story, an adventure, an unforgettable experience.

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